Hi, I’m Iris Leung.

UX/UI and Product Designer with a passion for curiosity and human-centered design.

I’m a strategic Product Designer with 5 years of experience in UX/UI Design and Research, 12+ years in visual design, and traditional training in graphic design.

I cut my teeth for the past 16 years in NYC, working for a fintech start-up, in-house brand agency for the fashion and interior trend forecasting powerhouse WGSN, and most recently led UX and Product Design for Investopedia, as well as UI and UXR for the Performance Marketing Team at Dotdash Meredith. I recently relocated and am currently based out of Hong Kong.

Recent Work

Case Study: Investopedia Homepage Update

Case Study: Pregnancy Preparation Tool

Additional projects and case studies can be accessed here.

Methods

I consider myself a life-long student, and in my work, I strive for the same— to listen and understand with curiosity and an open mind, and to create helpful, memorable, and delightful experiences for users.

It’s especially meaningful when I get to work on projects focused on unraveling complicated topics for users, or contribute to areas that align with my personal interest in history, shared urban spaces, and climate change.

Expertise

Usability studies, User interviews, A/B Testing, Personas, Card Sorting, Journey Mapping, Competitive Analyses, Surveys.

Figma, Sketch, UserTesting/UserZoom, PlaybookUX, Hotjar, Miro. Adobe Photoshop, Illustrator, InDesign, Dreamweaver. HTML & CSS for desktop and mobile-platforms.

Native fluency in English and Cantonese.

Other Pursuits

Reading history, particularly the Ottoman Empire, Central Asia during the early A.D. periods, and dynastic-era China. Learning about and ogling at different architectural styles on travels. Checking out public libraries. Seeking out and experimenting with flavours and spices. Exploring the hiking trails of HK.

Say Hi

Interested in learning more or collaborating together? Drop me a line! I can be reached via email here. You can also find me on LinkedIn for a more granular work history.

Charts & Visualizations